For the first time since the pandemic began, the box office is booming. “Spider-Man: No Way Home” grossed $50 million in Thursday previews alone, a stunning start for a movie set to break pandemic records. Sony Pictures’ “No Way Home” scored the third-largest preview total ever, trailing only those for “Avengers: Endgame” ($60 million) and “The Force Awakens” ($57 million). Previews once featured only late-night screenings, but they have steadily moved earlier in the day; “No Way Home” began playing around 3 p.m. in 3,767 locations.
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