Chief Business Officer Robert Kyncl reaffirmed the company’s plans to take its Originals out from behind the paywall, making them free and ad-supported. Kyncl was speaking at YouTube’s annual Brandcast event, where the Google-owned company lays out its plans for advertisers (with lots of razzle-dazzle provided by musicians and YouTube stars). Since last fall, YouTube has acknowledged that it’s moving toward an ad-supported model for its Originals, and tonight, Kyncl said that all original programming moving forward will have an ad-supported window.
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https://techcrunch.com/2019/05/02/youtube-brandcast-2/?source=Snapzu
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