Saturday 12 January 2019

CBS and Nielsen End Standoff, Reach New Measurement Agreement

CBS and Nielsen End Standoff, Reach New Measurement Agreement

The multiyear deal covers national, local and digital ratings. The new deal means that CBS has now regained its access to Nielsen's current and historical data, which it hadn't had since Dec. 31.
Read more: https://www.adweek.com/tv-video/cbs-and-nielsen-end-standoff-reach-new-measurement-agreement/?source=Snapzu

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