![NHL hopes to score with virtual advertisements on rink boards](http://s2.storage.snapzu.com/c2/24/5b/7b/canuck/snaps/c2/23/163994/thumbs/332d1f174856fbf1_fpi_large.jpg)
TV viewers of the World Cup of Hockey games have been seeing a virtual overlay on the boards that allows a single brand at a time to take over all of the boards in the Air Canada Centre.
Read more:
http://www.theglobeandmail.com/report-on-business/industry-news/marketing/nhl-hopes-to-score-with-virtual-advertisements-on-rink-boards/article31974638/?source=Snapzu
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