Olympics Ratings Plummet To All-Time Low On Opening Night

The 2022 Winter Olympics in Beijing are off to anything but a roaring start, with viewership down to an all-time low. Thursday’s primetime coverage averaged just 7.25 million viewers on NBC. The previous low was the 8.5 million that tuned in for the final night of competition at last year’s Summer Olympics in Tokyo, per Sports Media Watch.
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