For years, Piers Morgan has managed to fuel his media career by provoking public anger; the man is pretty skilled at riling people up, and drawing attention to himself through outrage. I’m not sure whether Morgan’s public persona is deliberately unpleasant, or if he is simply being himself, but attracting outrage can be an incredibly lucrative strategy nowadays; social media algorithms value engagement above all else, making angry comments and clicks far more valuable than passive appreciation.
Read more: https://www.forbes.com/sites/danidiplacido/2021/03/09/the-mass-humiliation-of-piers-morgan/?source=Snapzu
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