How a Canadian Chain Is Reinventing Book Selling

About a decade ago, Heather Reisman, the chief executive of Canada’s largest bookstore chain, was having tea with the novelist Margaret Atwood when Ms. Atwood inadvertently gave her an idea for a new product. Ms. Atwood announced that she planned to go home, put on a pair of cozy socks and curl up with a book. Ms. Reisman thought about how appealing that sounded. Not long after, her company, Indigo, developed its own brand of plush “reading socks.” They quickly became one of Indigo’s signature gift items.
Read more: https://www.nytimes.com/2019/05/01/books/booksupdate/indigo-books-canadian-chain.html?utm_source=pocket-newtab?source=Snapzu