Since dropping his surprise ten studio album Kamikaze last Thursday, Eminem has set his sights on his critics with the first visual off the new album for the track ‘Fall’. Directed By James Larese, the video begins with a montage of Eminem reading scathing reviews of his last album Revival on his phone. Fed up, he gets out of the car he’s sharing with fellow Detroit rappers Royce da 5’9″ and Denaun Porter and a phantom spectre emerges from the screen and stalks Eminem throughout the video. A nod to the rapper’s upcoming involvement with the Marvel Venom franchise or a metaphor for oppressive hold of social media? Could be either.
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