How 'Rick and Morty' became TV's #1 comedy

Rick and Morty was the top-rated TV comedy in 2017, beating out Modern Family, The Big Bang Theory and Saturday Night Live. How that news makes you feel might have a lot to do with your marijuana intake—the absurdist, animated sitcom airs late Sunday nights on Adult Swim, which isn't exactly a primetime slot. So how did an animated comedy about a grandpa and grandson, which airs after Family Guy re-runs, become a mainstream success?
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