As the debate over just how much the cable industry has to fear from cord cutting rages on, there’s one common misunderstanding that never seems to disappear. “Cord-Cutting Isn’t a Bargain Anymore,” read one recent headline, claiming consumers who dropped a cable TV subscription wouldn’t save much money. Similar analysis can be found in “Cord-Cutting Is Gonna Suck in 2016,” or “The Myth of TV Cord-Cutting.” What these recent stories—and many more—get wrong is the economics of cutting the cable.
Read more: http://fortune.com/2016/09/23/average-cable-tv-bill/?source=Snapzu
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