The Brain Behind 'Barbie': Inside the Brilliant Mind of Greta Gerwig

When GRETA GERWIG was in preproduction on her Barbie movie (out July 21), executives from the brand’s owner, Mattel, paid her an inevitable visit. She gave them a preview of the movie’s look (very, very pink) and feel (Elf-y magical-realism ramped up a thousandfold). Then she hit them with a monologue: stuff like the influence of spiritualist painters, how Barbie is like an ancient religious myth, references to The Red Shoes and Stairway to Heaven and Heaven Can Wait.
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