In the college sports pay era, female athletes are emerging as big winners

Nike's NIL deal with NCAA college and high school players was led by Bronny James, but shows the rising role of female athletes in the era of endorsement deals.
Read more: https://www.cnbc.com/2022/10/15/that-nike-bronny-james-nil-deal-was-a-big-deal-for-women-too.html?source=Snapzu