Zero-rated? The rise and rise of TV that absolutely no one is watching

There are several possible reactions to the news that the newly launched talkTV registered zero viewers during primetime broadcasts. One is to politely note that a new television station – especially one competing in an already saturated market – will take a little time to find its identity. Another is to realise that life is far too short and precious to spend your evenings watching Piers Morgan whip himself into a wet dribble of performative outrage over something he only slightly believes in. Both reactions are valid. I prefer the latter.
Read more: https://www.theguardian.com/tv-and-radio/2022/may/11/piers-morgan-zero-rated-the-rise-of-tv-that-absolutely-no-one-is-watching?source=Snapzu