![Millions of Followers? For Book Sales, ‘It’s Unreliable.’](https://s2.storage.snapzu.com/ed/0c/66/a3/TNY/snaps/73/8c/279090/thumbs/0ada2fe572ffed8a_fpi_large.jpg)
Social-media fandom can help authors score book deals and bigger advances, but does it translate to how a new title will sell? Publishers are increasingly skeptical.
Read more:
https://www.nytimes.com/2021/12/07/books/social-media-following-book-publishing.html?source=Snapzu
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