What Happens in Your Brain When You 'Lose Yourself' in Fiction

Using characters from "Game of Thrones", researchers investigated what happens in the brain when people immerse themselves in fiction. The study found the more people became immersed in a story, the more they "became" the fictional character while reading. This was reflected in activity changes in the ventromedial prefrontal cortex, an area of the brain associated with thinking about one's self.
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