Amazon shoppers misled by 'bundled' star-ratings and reviews

Badly translated versions of classic books and critically panned remakes of Hollywood films appear to have glowing endorsements on Amazon thanks to the website’s policy of bundling together reviews of different products. Analysis by the Guardian shows products that have actually been given one-star ratings appear alongside rave reviews of better quality items, making it impossible for consumers to judge the true value of what they are about to buy.
Read more: https://www.theguardian.com/technology/2019/apr/05/amazon-shoppers-misled-by-bundled-product-reviews?source=Snapzu