Box-Office Analysis: Why the 'Ghostbusters' Reboot May Haunt Sony

The big-budget franchise comedy opened to an estimated $46 million in North America, a problematic start for a movie with a net production budget of $144 million. During box-office press calls on Sunday morning, Sony executives were in full spin mode as they declared Paul Feig's all-female Ghostbusters reboot a triumph, pointing out that the $46 million opening was the biggest launch for a live-action comedy since Pitch Perfect 2 took in $69.2 million in May 2015.
Read more: http://www.hollywoodreporter.com/news/box-office-analysis-why-ghostbusters-911836?source=Snapzu