In little more than eight years, Adele has come from nowhere to establish herself as one of the world's biggest entertainment brands, right up there with Grand Theft Auto, Star Wars, FIFA 2016, and Call of Duty. The proof was in the prizes on Wednesday night, when she walked away with a record-equalling four Brit Awards. Her success is a remarkable achievement - all the more impressive given that she is operating in a market that has roughly halved in size over the past decade.
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