How powerful Is a Jon Stewart Book Plug? Ask His Wife.

When Stewart began his pitch, “Do Unto Animals” was ranked at 244,740 on Amazon. Twenty-four hours later, it was at No. 11. And it kept rising. By Thursday morning, it was up to No. 7, a few notches below Dr. Seuss’s newly discovered “What Pet Should I Get?” and Harper Lee’s newly discovered “Go Set a Watchman,” and just ahead of Ta-Nehisi Coates’s “Between the World and Me.”
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