Tuesday 17 March 2015

How YouTube killed the one-hit wonder

How YouTube killed the one-hit wonder


We all know what “Gangnam Style” is, but have you heard of “Hangover” or “Gentleman”? While Psy’s breakout hit became a global phenomenon that garnered more than 2 billion views on YouTube, he’s far from a one-hit wonder. You may not know his latest tracks, but on YouTube, they still rack up more views than videos from mainstream heavyweights like Rihanna—and in less time.

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