Friday 6 February 2015

TV's Old Product-Placement Era Could Be Nearing Its End

TV's Old Product-Placement Era Could Be Nearing Its End


When the CW drama “Gossip Girl” launched in the fall of 2007, advertiser interest in the show’s trendy young characters was so intense that AT&T, Verizon Wireless, T-Mobile and Sprint clawed each other for the right to get phones and gadgets into their hands. Just seven years later, the same crowd seemed indifferent to an even more obvious opportunity: the debut on ABC of “Selfie,” a comedy with a heroine who had a smartphone more or less glued to her palm.

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