Consider the humble video game cartridge. It's a small, durable plastic box that imparts the most immediate, user-friendly software experience ever created. Just plug it in, and you're playing a game in seconds. If you’ve ever used one, you have two men to thank: Wallace Kirschner and Lawrence Haskel, who invented the game cartridge 40 years ago while working at an obscure company while rebounding from a business failure.
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